02 · Crisis Management
Ready before it happens. Steady when it does.
Crisis communication plans, pre-approved templates and practice built before you need them, plus clear, calm counsel in the moment.
How we work together.
Crisis communication plan
Roles, decision-making, notification order, channels and approval process, practical for teams with little or no communications staff.
Template bank
Pre-approved holding statements and messages for your most likely scenarios, reviewed by leadership and counsel ahead of time.
Tabletop exercises
A realistic scenario with escalating injects, so your team finds the gaps in a conference room, not in the headlines.
On-call crisis counsel
Hands-on support when something happens: first statements, notification order, media response and follow-up.
What's covered
Know. Doing. Next.
- Holding statements you can release within the first hour
- Who needs to hear it first, and from whom
- Rumor control and social media response
- Media protocol and spokesperson preparation
- Staff, family and community communication
- After-action review and rebuilding trust
The process
Review your current plans, risks, channels and the people involved.
Create the plan, roles chart and templates you will actually use.
Run a tabletop exercise and train your spokespeople.
Debrief, close the gaps and set an annual review.